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Hello, I’m Veronica

The sky is not completely dark at night. Were the sky absolutely dark, one would not be able to see the silhouette of an object against the sky.

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    Importance of Digital Marketing in 2023

    With the rapid growth of technology, many business operations have moved digital. Internet users have also increased immensely in various social media platforms.

    Digital marketing has become the most effective strategy to market your business to the huge traffic online. Digital marketing helps you reach prospects more easily than traditional means and increase conversions in your business. 

    Statista projects digital marketing to reach 69% in 2023 with an Ad spending of US$701.20bn. 

    This means you must use the most appealing techniques to turn traffic to actual buyers. And stay ahead of your competitors.

    If you apply the right strategy, digital marketing will enable you to reap the following benefits;

    • Unlimited market size.

    Unlike traditional marketing, which is limited by geography, digital marketing relies on the internet. By running an online store, you get a chance to explore market opportunities anywhere in the world.

    • Fast local reach.

    Digital marketing gives you an opportunity to improve your local visibility by targeting your local audience through the most feasible means. Using ads that resonate with the lifestyles of your local audience will bring more clients to your business.

    • Increased engagement.

    Digital marketing lets you engage with your customers and prospects more easily through various online platforms. It allows you to publish blog posts, social media posts, email campaigns, among many others. Keeping your prospects close helps you understand their problems better and give them practical solutions they won’t resist buying.

    • Reduced costs.

    Whether you intend to advertise locally or internationally, digital marketing gives you a myriad of affordable options to choose from. You can promote your business for free through social media. Search Engine Optimization and content marketing are other cost-effective options to take your business international.

    • Effective targeting.

    Understanding your prospects is quite easy in digital marketing. All you need is in-depth research of the market to find your target audience. Keyword research and demographic information on social media guides you to the audience that will most likely relate with your business.

    • Multiple strategies.

    Diversity is key in business, as it allows you to widen your market reach. Digital marketing allows you to run your adverts through social media paid ads, SEO, video and influencer marketing, email marketing, among many others. 

    • Easy to learn and implement.

    There are plenty of materials online you can use to learn about effective digital marketing strategies. Although it keeps changing, you just have to stay updated with the latest trends to keep your business topping in your industry.

    The most Effective Digital Marketing Strategy in 2023

    Website marketing is the most effective digital marketing strategy in 2023 because it allows you to share helpful content to your audience and grow engagements. You can draw as many conversions as you want from your website visitors.

    Operating a website lets you keep informing your audience of new products and services through content marketing. You also get to engage with your clients through comments and reactions to your posts.

    You can market your website through social media posts to get more visitors.

    With a daily increase of social media users, you can keep growing your business everyday. To accelerate the results, get a social media influencer with thousands or millions of followers to market your website.

    You can also use Facebook paid ads to reach more traffic.

    Wrapping up

    Without doubt, digital marketing is the most effective method to market your business in 2023. It lets you reach clients globally and locally through the most popular social platforms at a reduced cost. 

    Take your business to the next level through digital marketing. Set up your website, and use practical strategies like social media and email campaigns to bring more traffic to your business for increased conversions. 

  • The 5 Most Important Stages in the Content Marketing Process

    Content marketing is among today’s trending business practices. It helps you generate brand awareness, convince prospects to take action, and drive revenue.

    Yet, it is very likely to feel daunting if you don’t follow a strategic procedure.

    Common mistakes content markers make include.

    • Failure to define your reader
    • Failure to establish a specific goal
    • Not accounting for SEO
    • Failure to review content marketing performance 

    But taking specific steps in content marketing can help you avoid these mistakes.

    In this article, we’ll look at the 5 most important stages in content marketing. 

    Let’s dive right in!

    Top 5 Stages in Content Marketing

    According to a recent survey by Statista, there’s a global social media usage of 4.6 billion.

    However, only 4% marketers believe to have gained maximum benefits from content marketing, while 55% marketers account for moderate success from the strategy.

    Image Via MarketingProfs

    You can tap into these sales benefits by applying the following five steps in your content marketing process:

    1. Content Research and Planning

    This is where you formulate your content strategy by researching your product and market information.

    It’s important to ask yourself the following questions in this stage:

    • What type of content do you need?
    • Who is your target audience?
    • Which channels will you use for publication?
    • How frequently will you publish? 
    1. Content Creation

    During this stage, you start writing content based on what you planned in the previous stage. An essential step in this stage is identifying relevant keywords.

    Remember, the main goal of generating content for publication is to rank high on search engines.

    Finding relevant industry keywords by researching trending topics will help you create SEO-friendly content. 

    As a result, you’ll increase traffic and boost conversions.

    1. Scheduling and Publishing Content

    After getting your content ready, it’s time to publish it. Getting a content calendar at this juncture helps you organize the process and provides a clear direction. 

    You can further optimize your process by using automatic scheduling and publishing tools like

    • Buffer – which lets you schedule and publish upcoming posts across all your social media accounts.
    • Hootsuite – lets you schedule posts and monitor competition.
    • Workflow – enables you to share the right content at the right time.
    • Social pilot – apart from automating scheduling and posting, it provides your followers’ details to enable you to tailor content to their specific needs.
    • Sendible – it schedules updates, responds to followers, creates reports, and helps you engage with others.
    1. Promoting Your Content 

    Creating and publishing content alone won’t get people to engage with it and order your products or services. You must promote your content to ensure it gets your desired visibility and reach.

    Here are several ways to promote your content:

    • Sending an email broadcast.
    • Paying for promotion in social media (such as Facebook ads, Reddit ads, and Outbrain).
    • Sharing content on social media feeds.
    • Engaging with prospects by posting on social media groups 
    1. Analyzing and Revising Content

    You’re not done in the content marketing process until you assess your performance, identify areas you need to improve and revise your strategy. You make your content more effective through continuous revisions. 

    Wrapping up

    Content marketing is easy and can double your sales if you follow each stage to the letter. 

    When using content marketing to grow your business, keep up to date with the trending topics and ideas around your industry to rank high on SEO and increase conversions.

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    How to Successfully Implement Change Management

    Change management is the tomorrow of every business. It guarantees business continuity amid the ever-increasing competitors.

    Customer preferences and needs are dynamic, and no customer would always stick to a business with the same procedures and designs.

    The need to keep up with the market needs requires you to adapt to a constantly growing process.

    But these transformations often fail when you don’t set clear plans.

    How can you prevent failure in change management to remain at the cutting edge of the market? This article reveals the top 5 steps in change management. Please read on to save your firm from unforeseen challenges during evolution.

    What is Change Management?

    Change management is a business’s action to modify an important aspect of its organization. These may include marketing and branding methods.

    Key elements of adjustment in change management include
    1. Departmentalization
    2. Chain of command
    3. Work specialization
    4. Span of control
    5. Business culture
    6. Underlying technology & infrastructure
    7. Corporate hierarchy

    Change management can either be adaptive or transformational.

    Adaptive changes refer to small and gradual changes that a firm performs to evolve its products, procedures, strategies, and workflows. Adapting to work-from-home to gain more qualified workers is an example of an adaptive change.

    Transformational changes are larger in scale and scope and often feature a dramatic revolution from the status quo. Expanding internationally or introducing a new product are examples of transformational changes.

    The following five steps will help you quickly initiate and succeed in change management.

    5 Critical Steps in Implementing Change Management

    1. Prepare the Organization for Change

    Your business must be logistically and culturally ready to pursue and execute change successfully. But first, delve into culture preparedness before preparing logistically.

    Your managers are responsible for helping junior workers understand the need for change. They must identify current challenges that are creating dissatisfaction.

    Initial buy-in from employees who will help implement change prevents resistance later on.

    2. Create a Vision and a Plan for Change

    Once your team is ready to implement change, managers must generate a thorough and realistic plan to bring it about.

    An elaborate plan should cover the following:

    1. Strategic goals – what does your organization intend to achieve from the plan?Key performance markers – what’s your current stand on major organizational issues? And how do you intend to measure progress?
    2. Key stakeholders and team – who’ll supervise the implementation of change? Who’ll sign off at all stages? Who carries this project’s responsibility?
    3. Project scope – what are the discrete actions and steps for this project? What falls outside the scope of this project?

    3. Implement the Changes

    After coming up with a strategic plan, all that’s remaining is to follow the outlined steps to execute your desired change.

    The initiative’s specifics will help you determine whether to revolutionize a business’ structure, strategy, systems, procedures, or employee behaviors.

    The implementation stage requires managers to empower employees to take the necessary actions to attain the initiative’s objectives.

    They should also be ready to face challenges that may appear on the way to prevent redundancy.

    Communicating your vision frequently will stimulate continuous focus on change in all players.

    Changes may include digital marketing and content marketing. And they determine the future of your business.

    4. Incorporate Change within Your Company Culture

    After completing a change initiative, your business needs to authorize a firm stand on the acquired status quo.

    Lack of a clear follow-up on employees may get them sliding back to the past culture and practices.

    You can help your organization stick to implemented changes through new controls, organizational structures, and reward systems.

    Embedding changes within cultures and practices hinder backsliding to what you’ve decided to avoid.

    5. Assess Progress and Results

    Completing a change initiative doesn’t mean it’s successful.

    Performing an analysis is the surest way to know if a change initiative was a success, failure, or a mixture of results.

    The analysis will also provide valuable insights that will be helpful in future change efforts.

    It’s important to ask yourself whether or not you achieved the required goals and why during this process.

    Key Takeaways

    Change management can be daunting without a proper procedure. But following the five critical steps can help you succeed in the implementation of change management.

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    Poverty breeds Anger: Ways to Overcome Poverty in 2022

    How many times have you seen or heard people fighting in affluent homesteads? Very few or none!

    How about those in families that can’t raise over $10 per day? Uncountable fights and unending dramas come from here.

    What’s behind these fights? Poverty!

    When you’re poor, research indicates that you become

    Cold in feelings

    A cocktail of these emotions drives you into a state of unawareness and darkness. When you’re in the dark, everything becomes your enemy.

    Consequently, you start making rash decisions.

    Rash decisions thwart you from reasoning before taking actions. You only regret the outcomes, but you can’t see it coming!

    So, poverty blocks the mind from considering the outcomes before performing an action.

    Good news is, you may overcome poverty via a couple of means.

    2 main ways of fighting poverty in 2022

    The world had started to overcome poverty remarkably before the onset of the pandemic of Covid-19. Research by the World Bank indicates that there could be extreme global poverty emanating from the aftermath of the Covid-19 pandemic. So, failure to take note and implement the following strategies could land you in the foretold poverty.

    1. Invest in education

    Education doesn’t have a limit, and neither is it too late to learn. You can learn an extra skill that will help you outsource work when you’re not comfortable with your current job, or educate your children or siblings for a better future!

    A current research on education shows that education is the most powerful force of creating a prosperous and a more peaceful future.

    With education, you get certified to work on various discipline areas. Besides having the power to obtain employment in hiring firms, an educated person gets skills that they can use to develop ideas and start businesses.

    Consider getting a carpentry course, or freelancing skills, and you’ll always have access to money by offering services with your skills.

    Also, educating your children will give them an upperhand at hiring companies in future, and separate them from other non-skilled job seekers.

    2. Invest in farming

    Agriculture makes the backbone of the world’s economy, which makes it a suitable field for an investor. People will always need food, and organic food will always stand out in the market.

    Despite the unfavorable climatic conditions, it’s possible to grow your farming business through irrigation.

    Studies show that water and sanitation form fundamental factors in the journey from poverty. Besides getting your homestead clean, adequate water will help you irrigate crops even in the middle of a drought!

    There are several ways that you can collect and store water for use in needy times, including
    Setting rain barrels
    Water cistern systems
    Water tanks
    Bore holes

    Rain barrels, water cistern systems, and water tanks will help you collect and store water from rainfalls. Bore holes will help you tap underground water and store it in tanks.

    A borehole can help you harvest adequate water throughout the season!

    After the harvesting, contact a professional to help you set up a perfect irrigation system for you.

    Some types of irrigation include:
    Surface irrigation
    Sprinkler irrigation
    Subsurface irrigation
    Trickle irrigation

    Irrigation facilitates job creation and enhances reduction in food prices.

    Final thoughts on poverty

    So, poverty is a dangerous tragedy that we all should fight to prevent hostility and secure the future. The two main solutions to poverty are education and agriculture.

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    5 Main Advantages of CCTV that may Change Your Perspective

    CCTV camera

    If you’re unaware of the loss burglary can cause your business, you need to reconsider your perspective. Shoplifters and smugglers have become more tactical and might deprive your venture of making progress by stealing in small amounts for long. I understand that you may not always be physically there to monitor activities in your business, but installing video surveillance and security cameras will get you sorted.

    Here are 5 benefits of installing CCTV cameras and interesting reasons why you need to consider installing video and surveillance cameras in your business.

    Installing a CCTV system will help you;

    1. Discourage theft

    Installing video surveillance and security cameras discourages criminals and theft. Intruders feel more comfortable in an environment that draws less attention to them. Seeing a CCTV system in your business will invoke fear in potential intruders and lure them away to other targets.

    CCTV will effectively restore internal and external security by monitoring all areas simultaneously.

    By seeing the CCTV system in your business, intruders will know that you’re serious about security. Since no criminal would want to be caught on camera, you’ll have fewer loss cases through theft.

    2. Restore justice

    Installing a CCTV system helps you identify suspicious activity and report the perpetrators with evidence. When a crime happens, and you have to report it, sounding an alarm would be less effective. Having CCTV footage of a crime will back allegations against an intruder and help you restore justice.

    CCTV footage will act as evidence and guidance on tracking and arraigning responsible intruders.

    By realising you can identify and report criminals to the authorities, visitors and staff will be cautious not to engage in activities that will make them suffer the same consequences.

    3. Observe staff performance

    Installing a CCTV system will help you observe the performance of your staff. You’ll be able to track their timekeeping and attendance when you’re on the premises or away from your business. You’ll see if your workers behave professionally by observing their interactions with clients and among themselves.

    CCTV will act as a powerful tool in building a strong culture for your business.

    You’ll use the footage to warn and correct staff members who behave inappropriately. The CCTV system will also guide you in instilling professionalism in your corporation.

    4. Monitor staff safety

    Besides ensuring workers observe safety measures, installing a CCTV system will help you observe steps leading to an accident. You’ll manage to know who contributed to what accident and deal with them accordingly. The CCTV footage will also save you the effort to know what’s happening in all areas of your organisation. You’ll have the ability to stop risky practices and explain their happenings if you don’t notice early enough.

    5. Win insurance claims

    CCTV footage from your corporate can help you prove that an accident coincided with the insured risk. It’d be difficult to convince an insurer to cover a theft risk after the intruder fires the building after stealing insured property. Such issues are unheard of when a CCTV system is installed.

    Final thoughts:

    So, installing a CCTV system will ensure that your business and staff members are covered from various risks, with evidence to back insurance claims when these incidents occur.

    Where to start:

    Have you realised how installing a CCTV system can ease management in your business? Would you like to add a CCTV system to manage your business when you’re around or away from the premises? Amazon provides a vast array of security and management services and products tailored to any size business. Call today to make an appointment or get answers to your security questions.


    Business Watch. (2020): The Benefits of CCTV for Businesses. Business Watch Group. Last accessed on 25th March 2022 through
    Jones, M. (2019). 25 Benefits and Reasons for Business Security Cameras and Video Surveillance. Cox Blue. Last accessed on 25th March 2022 through


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    4 Ways Regular Vehicle Maintenance Saves You Money

    The idea of spending less to save for the future sounds quite intriguing. That’s the very reason the majority of car owners are not ready to spend hard-earned money on vehicle auto repair because it feels less important. 

    We’d rather use money on other things like treats and fancy occasions. But it’s factual that vehicles wear down, and need repairs when they do. 

    Failure to get used to regular tune-ups is like ignorance of cracks on the walls of a building, leading to its collapse, and forcing you to rebuild it.  What if you could have taken time to study the cracks and perform a quick renovation. Could the house have crumbled? 

    That’s exactly what is going to befall you for not taking care of your car until the very last minute.

    But you don’t want to get there, do you? I guess not. 

    So, venture in auto repairs and; 

    1. Prevent bad from getting worse

    One merit you get from auto repair is handling problems before they get bigger. Your general cost in repairs is less when you ascribe to regular vehicle maintenance. Overall, attending to parts when they wear out is better than facing problems that can emanate from complete failure.

    2. Extend your vehicle’s lifespan

    Just like regular renovation extends your house’s lifespan, auto repairs keeps your vehicle rolling for long. Taking care of small problems promptly barricades worse situations from happening. Besides, regular check-ups enhance alignment of your car, truck, or SUV accordingly.

    The mechanic identifies potential and developing problems, and makes necessary adjustments to keep your vehicle running for long. The better it runs, the longer it lasts, which lifts off the worry of buying a new car.

    3. Find Problems Early

    Routine maintenance helps you discover problems at the early stages. It helps you find signs of wear and authorize instant repair or replacement before the issue worsens. 

    Often, tiny problems develop into big issues when there is no necessary care. That’s why you need regular tune-ups to discover problems before getting worse. Repairs and replacements at the initial stages of problems are cheaper than major repairs. Therefore, regular tune-ups will end up saving you a lot of money.

    4. Improve Gas Mileage

    Getting your vehicle tuned regularly improves gas mileage. Proper vehicle service ensures that your vehicle runs more smoothly. Therefore, you must initiate proper service of your vehicle to maintain auto parts for better gas mileage. Improved gas mileage saves you a lot of cash on gas.


    So, instead of avoiding regular car tune-ups to save money for other activities only to spend it all on major repairs, why don’t you subscribe to regular car maintenance and prevent these misfortunes. Besides, your car runs more smoothly and lasts longer when you turn it in for regular tune-ups.

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The sky is not completely dark at night. Were the sky absolutely dark, one would not be able to see the silhouette of an object against the sky.

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